About us

Sport is all about stories: whether it was Kohli’s century or Dhoni announcing his retirement. But sport is a lot more than reportage. It is the struggles of an aspiring Olympian or the moment captured by the perfect photograph. That is the magic and fantasy that is inherent to sport and that’s what we are aspiring to elevate.

Welcome to SporTale: India’s first sport-themed literary festival.

SporTale is a curated, sport-themed literary festival where we aspire to present various forms of story-telling. Where we look at reliving stories of champions, points of view from luminaries and stories in the dynamic digital age.

It will be held on February 21 & 22, 2017 in the young and vibrant city of Pune. And promises to be the most unique sport property that India has seen in a while!

SporTale is the first event from InsideSport: an online news venture which will offer comprehensive coverage of the business of sports in India and South Asia.


  • 40 Luminaries
  • 15 Champions of sport
  • 9 Journalist
  • 5 Cinema Stars
  • 3 Novelists
  • 3 Comedians
  • 2 Historians
  • 2 Photographers

Meet our speakers

Shane Warne
Australian former international cricketer

Shane Keith Warne is an Australian former international cricketer, widely regarded as one of the ...

Gaurav Kapur
Face of IPL and Trending Commentator

Gaurav was seventeen when he first got an opportunity to work with FM. After beginning as ...

Virender Sehwag
Former Indian cricketer of Cricket Wrold

Virender Sehwag is a former Indian cricketer, and a former captain of India. Often considered ...

Aakash Chopra
Former Indian cricketer of Cricket Wrold

Aakash Chopra is a former Indian cricketer, who played for the Indian cricket team from ...

Piyush Pandey
VC of O&M Asia-Pacific

Piyush Pandey is an award-winning co-executive chairman and national creative director of Ogilvy & Mather ...

Vishal Malhotra
The 'mauka-mauka' man

The Delhi-based actor, who started his ad-film career alongside Shah Rukh Khan in a vest ...

Hrishikesh Shende
Director at adidas India

Proactive and entrepreneurial sports marketing executive with solid experience in high-value sponsorship sales and contract ...

Shirish Kulkarni
owner DSK Shivajians Football Club

Mr. Shirish Deepak Kulkarni served as an Executive Director of D.S. Kulkarni Developers Limited since ...

Ayaz Memon
Indian sports writer , journalist, columnist

Ayaz is a graduate in economics and law from Bombay University. He started his career ...

Rohit Brijnath
veteran Indian sports journalist

Rohit David Brijnath is a veteran Indian sports journalist. Early in his career, Brijnath was ...

Sharda Ugra
Sports Journalist and Senior editor at ESPNcricinfo

Sharda Ugra has been a sports journalist for over 25 years in which she has ...

Gideon Haigh
Australian journalist who writes about sport

He is an independent journalist, in the trade more than thirty years. He was born in London, ...

VVS Laxman
Former Indian cricketer and commentator

Laxman was a right-hand aggressive batsman, who played mostly in the lower middle order, coming ...

Sanjay Manjrekar
Former Indian cricketer of Cricket Wrold

Manjrekar made his first-class cricket debut on 7 March 1985, scoring 57 runs in his ...


All of our virtual professionals are highly experienced in the areas in which they work and have been through a thorough recruitment process.
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